Coca-Cola unveils MInute Maid Sparkling
As revealed by FoodNavigator-USA last fall, Coca-Cola has ditched Glaceau fruitwater following disappointing sales and replaced it with a 6% juice product with natural flavors called Minute Maid Sparkling, rolling out nationwide this month in four flavors (MSRP $1.29, 30-40 cals/16.9oz bottle).
Fruitwater - a zero-calorie fruit-flavored sparkling water sweetened with sucralose - was relaunched in 2013 in a distinctive 16.9oz slim bottle, but failed to emulate the success of market leader and runaway success story Sparkling ICE.