Mission-based brands resonate most with consumers, plus on sustainability, get specific...
By Elaine Watson
- Last updated on
Generic claims about sustainability resonate less with shoppers than specific messages about upcycling, BPA, parabens etc, said Eric Pierce from New Hope Natural Media. Meanwhile, mission-based brands/concepts had the highest purchase intent scores and market prediction scores of all the 52 trends New Hope has tested with consumers this year, he said. Pictured: Make a Stand Lemon-aid