Crunchy, vegan, and bang on trend…
Vegan Rob’s and Crunchy Rob’s are the latest innovations from serial snacking entrepreneur Robert Ehrlich, a former commodities trader with a passion for snacks who turned Pirate’s Booty into a multimillion dollar brand. Products include porcini mushroom kettle chips, spinach & matcha kettle chips, and pineapple habanero popcorn.
Says Ehrlich: “Vegan Rob’s is a platform to make vegan mainstream, indulgent vegan if you will, that will de-stigmatize the strict regimen and flavorless foods; Crunchy Rob's is for vegans in training.”
SexyPop, which Ehrlich has been promoting at recent trade shows, “is still in the market”, he says. “I love the brand, but Vegan Rob’s will define a movement and attract a wider demographic.” Find out more HERE.