Brad’s and Little Duck Organics add BC30 probiotic to their snacks
Consumers are far more likely to purchase a product if it is fortified with a probiotic, claims Arthur Pergament, managing partner at snack firm Brad’s, which has just added Ganeden’s probiotic BC30 to its Crunchy Kale, Kale Chi, and Broccoli Poppers. Little Duck Organics, meanwhile, has added BC30 to its new organic Tiny Gummies range.