All-change at PowerBar
PowerBar is debuting a new protein shake (30g protein), a new line of reduced sugar protein bars (20g protein), and fruit energy gel (100 cals, 2:1 ratio of glucose to fructose) to coincide with a new ad campaign that will “show that PowerBar is no longer exclusively for the marathoner or triathlete.”
"Sports have evolved. Athletes have evolved. And now, after a long slumber, PowerBar has evolved," said marketing VP Doug Cornille.
"For a long time, our products did not meet what athletes wanted. We're changing that, and are improving all of our products to meet consumer demands for the right macronutrients, lower sugar, whole food ingredients, easy-to-understand labels, and superior taste.”