GUNNAR LOVELACE & NICK GREEN, co-CEOs, Thrive Market: A lot of people thought we were crazy
By Elaine Watson
- Last updated on
Thrive Market is a membership-only online store offering the best-selling non-perishable health and wellness products from the top 400 non-GMO, certified organic and natural brands on the market at 25-50% below traditional retail prices. And with a run-rate approaching $100m, a lot of people are now taking the L.A.-based firm - which recently raised $30m to expand its offer - very seriously.
Says co-CEO Gunnar Lovelace: "A lot of people thought we were crazy to get into this business, and a lot of the top VCs rejected us initially because there was a lot of skepticism about our ability to pull this off. But we have been able to redefine the paradigm about what is possible in this space.”