RYAN DEVLIN, CEO, This Bar Saves Lives: Buy a bar, feed a child…
By Elaine Watson
- Last updated on
He made his name on shows including Grey's Anatomy, Veronica Mars and Brothers & Sisters... but what you may not know about actor Ryan Devlin is that he also runs one of the coolest mission-driven food companies in town: This Bar Saves Lives.
The premise is simple: For each bar sold, the company donates one pack of life-saving food to a child in need, says Devlin, who met children suffering from acute malnutrition during a visit to Liberia in 2009 and witnessed first-hand how effective PlumpyNut emergency food packets could be in tackling the problem.
The brand is now available in around 2,000 stores, coffee shops and workplaces nationwide, with that number set to rise significantly in 2016/17, predicts Devlin: “We’re on a really high growth trajectory now. I would estimate that in 2016 we’ll probably donate somewhere around three million packets of food in addition to what you’re seeing on the counter already [you can track how many packets have been donated on the homepage of the website] and we’re looking at probably 15-20 million packets in 2017."