MARTIN KABAKI, founder Kenya Purple Tea LLC: Purple is the new black…
By Elaine Watson
- Last updated on
Martin Kabaki is a Florida-based entrepreneur seeking to disrupt the US tea category with a purple-tinged cultivar developed in Kenya. And while it is still early days, he says, “KeHE has been very enthusiastic and we’re also talking to UNFI. My immediate priority is get a big retailer interested.”
The long-term plan is to sell loose leaf purple tea, tea bags, instant tea and other products (such as tea extracts and concentrates) under his own brand or in partnership with others. However, Kabaki is entering the US market with a zero-calorie ready-to-drink purple tea sweetened with monk fruit developed with New Jersey-based firms Teawolf and Allen Flavors.