2 - Millennials believe what they buy is more likely to change society than how they vote
While many politically engaged Millennials are 'feeling the Bern' this election season, they are also more likely than older generations to believe that their purchasing decisions will have a greater impact on society than their vote, says Hartman Group.
At Futurecast, a division of ad agency Barkley, meanwhile, food marketers are reminded that, "To stand for more than just your bottom line, one best practice strategy is to act as a conscious capitalist in all facets of the business. But, more than that, you must develop the “why” of your business. Not the “what” – the products you make, or the services you provide, but the why. Why do you do what you do? Why do you believe in what you believe in?"