5 - Millennials are your best brand ambassadors
When Millennials experience new products, and enjoy them, they can also become your unpaid brand ambassadors, says Leah Schwartz at Futurecast: "In the future, the most successful brands will leverage the relationships they have with consumers so that the consumer is essentially doing the marketing for the brand – at their own time and expense.
"How does that work? Well, the key is finding your brand’s biggest fans and giving them opportunities to create useful and meaningful content on behalf of the brand but at their own time and expense. This type of user generated content is more likely to keep millennials engaged than branded content.
"Every fall, Starbucks does not ask millennials to take pictures of their Pumpkin Spice Lattes but they are doing it anyways. Those pictures are shared, liked, retweeted and regrammed – not by Starbucks but by millennial customers. In a matter of 140 characters, that millennial has just become your top branded content contributor."
