Beyond meat goes behind the scenes with vegetarian athlete
Beyond Meat’s Future of Protein ambassador and Olympic medalist April Ross also shares her personal story about becoming a vegetarian in a video clip that does not specifically mention Beyond Meat’s plant-based meat alternatives, but which supports the category by addressing some concerns meat eaters might have about giving up animal protein. The brand also features other star athletes on its webpage, including Team USA middle distance runner Maggie Vessey, who discusses why she chose a plant-based diet.
