FMI Connect
Sunset uses mason jar theme to play on nostalgia, teach consumers to cook
Sunset also uses a resealable zipper pouch decorated as a mason jar to pack its Minzano saucing tomatoes. The company adds value by providing a recipe for homemade pasta sauce on the package and the perfect number of tomatoes for pasta for two, a spokeswoman said. She added in addition to making produce as eye-catching as packaged foods, companies need to teach consumers what to do with the fruits and veggies once they bring them home.