Kretschmar and Cub team up to support Make-A-Wish

By Oscar Rousseau contact

- Last updated on GMT

Kretschmar has donated over $500,000 to the Make-A-Wish foundation since 2012
Kretschmar has donated over $500,000 to the Make-A-Wish foundation since 2012

Related tags: Smithfield foods, Beef, Pork, Poultry

Smithfield brand Kretschmar and grocery chain Cub have donated $15,000 to Minnesota’s Make-A-Wish foundation, an organisation that grants wishes to children with life-threatening illnesses.

Kretschmar Premium Deli Meats & Cheeses a meat brand run by the $14bn business Smithfield Foods, which claims to be the world’s largest pork processor. The donation by Kretschmar and discount retailer Cub was made at the Make-A-Wish Walk for Wishes event in Minneapolis, US.

Supporting Make-A-Wish and making wishes come true for children is something very gratifying for us,​” said Michael Sargent, senior brand manager, Kretschmar. “Our contribution can support Make-A-Wish throughout the year, and we’re thrilled to have the opportunity to continue to help fulfil special wishes for children.​”

Kretschmar, which has been in business since 1883, has donated over $500,000 to the Make-A-Wish foundation in the last four years, supporting 12 wishes for sick children.

‘Grateful’ for donation

Discounter Cub raised $5,000 through employee donations in July, making up a third of the $15,000 donation from the two companies.

President and CEO of Make-A-Wish Minnesota, Mia Broos Hoagberg, said the non-governmental organisation was “grateful​” for the Kretschmar-Cub donation that will “provide life-changing experience to kids, giving them hope as they return their focus to the future.​”

Kretschmar’s parent company Smithfield Foods employs over 50,000 people across North America and Europe, with 2,800 customers around the world generating $14.4bn in sales last year. Some of its signature brands include Farmland, Armour, John Morrell and Gwaltney.

Smithfield, too, is a whole owned subsidiary of the Chinese meat processing behemoth WH Group​ Limited. In July WH Group became the only Chinese food and drink company to feature on the list of the world’s 500 richest companies.

Related topics: Meat

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