CHANNEL SURFING USA
In 2005, 67% of Americans described the supermarket as their ‘primary’ source of groceries. In 2016, this figure dropped to just 49% as shoppers increasingly cited supercenters, limited assortment stores or organic/specialty stores instead.
Meanwhile, 7% of shoppers said they did not have a primary store, said the FMI: “With shoppers shopping more channels more frequently, primary store loyalty is increasingly hard to secure. Retailers can attract more shoppers by delivering better perceived quality and more distinctive selections in fresh categories.”
Source: FMI US Grocery Shopper Trends, 2016 (2,061 shoppers): “Which store or service do you consider your PRIMARY source of grocery‐type items? In other words, where do you spend the most money on grocery‐type items for use in your home?”