INCREMENTAL SALES OPPORTUNITY
And when adults shop separately, they are more likely to pick up a few things just for them, as well as things the household needs, notes FMI, which can mean more incremental sales for retailers.
Source: FMI US Grocery Shopper Trends, 2016 (2,524 people). *U.S. Bureau of Labor Statistics, Women in the Labor Force, May 2014. Percentage of Population in Civilian Workforce, 1972: 43.9%, 2012: 57.7% **Hartman analysis of time‐use data from American's Use of Time Project (1975‐76) and American Time Use Study (2007‐2008) as reported by Smith et al., Nutrition Journal 2013.