FRESH OPPORTUNITY FOR PRIVATE LABEL
While private label’s overall market share has remained stubbornly flat over the past five years, more consumers purchase store brands when shopping the fresh‐perimeter – an area that all retailers are trying to develop and expand – says FMI.
Source: FMI US Grocery Shopper Trends, 2016: “Thinking about private label or store brands at your grocery store, how often do you purchase private label/store brands? (percentages refer to people that said ‘fairly often’ or ‘almost every time’).”