THERE’S AN APP FOR THAT
24% of millennials have used a grocery store phone app in the past 12 months vs 13% of boomers and 17% of Gen-Xers.
Source: FMI US Grocery Shopper Trends, 2016 (1,005 shoppers): “In which of the following ways have you engaged with a supermarket or grocery store in the past 12 months?”