INSTORE RESEARCH
Meanwhile, 29% of millennials scan QR codes or traditional barcodes of grocery products to compare prices vs 15% of boomers and 22% of Gen Xers; while 66% of Millennials used their smartphones to look up recipes compared with just 24% of boomers.
Source: FMI US Grocery Shopper Trends, 2016 (731 shoppers with smartphones): “While at the grocery store, how often do you use each of the following with your smartphone?”