MATT LACASSE, LIZZI ACKERMAN, founders, Birch Benders: We’re bringing the pancake mix category into the 21st century
By Elaine Watson
- Last updated on
If you want to take a journey back in time on your next trip to the grocery store, go buy some pancake mix, say the co-founders of Birch Benders, a Boulder-based start-up seeking to shake up a sleepy category with fresh ideas, recipes and packaging to target a new generation of pancake lovers.
“We just feel like there is a ton of white space out there for convenient products that appeal to a new generation of consumers.”