MELISSA PIRE, NATASHA CABRERA, founders, The Latin Baby: We’re targeting Millennial moms
By Elaine Watson
- Last updated on
The refrigerated 'cold-pressed' baby food category is growing rapidly - albeit from a tiny base - but there is still time for new players to carve out some distinct territory, say the founders of The Latin Baby, a Florida-based brand targeting millennial moms with colorful packaging and savory flavor profiles.
“A lot of the big baby food brands like Gerber and Beech Nut have really tried relentlessly to reach the Latin market,” says Natasha Cabrera, who co-founded the business with her sister in law Melissa Pire earlier this year and is aiming to go into full production in the fall.
“But they have failed to really understand the Hispanic American market and the kind of flavors and meals that Latin Americans eat.”