NANCY KALISH, founder, Pure Genius Provisions: No one buys a brownie because it’s healthy
By Elaine Watson
- Last updated on
Pure Genius brownies are moist, indulgent and satisfying. They also happen to contain 40% chickpeas (garbanzo beans are the #1 ingredient), flaxseed and oats, and half the calories of a regular brownie, coupled with a meaningful amount of fiber and protein.
But no one buys a brownie because its 'healthy,' says Pure Genius Provisions founder Nancy Kalish, who launched her bean-packed wares at Expo East last September and immediately caught the attention of Whole Foods Market.
“Even though I am a health-conscious person myself, I hate being asked to buy something just because it’s low-calorie or healthier, especially if it is a treat,” stresses Kalish, a health journalist with a sweet tooth who decided to put her money where her mouth is.
“I want people to love them, and then discover that they just happen to be better for you – although I am absolutely not saying this is a health food.”