Megatrend 2: Fast meal solutions
Most consumers do not plot out a week’s worth of meals at once, anymore. In fact, half of shoppers don’t even think about what’s for dinner until two hours or less before meal time, according to Acosta. It suggests retailers can meet this shift by offering more prepared foods. Its Custom Shopper Survey conducted in May reveals when buying prepared foods, 72% of shoppers want variety, 66% want ready-to-eat and 62% want healthy options.