Tip: Improve store design & shopping experience
Just as millennials are drawn to well-designed packages, so too are they attracted to upscale stores with logical layouts and lighting as well as concierges, entertainment and brand ambassadors, Acosta says. It also recommends partnering with other service providers, such as a pharmacy or coffee shop, for one-stop shopping. In addition, it notes 40% of shoppers want wider aisles, 35% want better signs and 23% want more visibility, such as with lower height shelving.