PLMA quizzes 1,839 Millennials aged 20-29 on food and shopping habits
6 – There’s an app for that…
By Elaine Watson
- Last updated on
47.5% of millennials said they used a grocery shopping app and 59.9% said they used an app to find recipes, while 50.8% use an app to order food from a restaurant and 62.2% order food from restaurants online. 33.2% said they used an app to buy food from a supermarket.
15% said they always/almost always searched for grocery coupons online, while 23.6% did so frequently and 25.7% did so sometimes. However, 35.7% said they rarely or never did so.