Treo Brands adds a touch of fruit to new birch water range
By Elaine Watson
- Last updated on
New York-based Treo Brands - founded by Bob Golden, son of Snapple co-founder Hyman Golden - has launched Treo, a new brand combining organic birch sap drawn from trees in Vermont, fruit juice concentrate, stevia and erythritol.
“We worked closely with forestry experts affiliated with major universities in the Northeast to identify the best birch sources and ensure the tapping process was done in the most ecologically friendly manner” says president Brian O’Byrne.