Taste Test Friday
‘Homespun’ label invites consumers to try Hoboken Farm’s Big Red Marinara
The old-movie poster style labeling and vintage delivery truck centered on Hoboken Farms’ Big Red Marinara jar “harkens back to the ‘old America’ so is very inviting and homespun,” according to Fleming.
James Martin also liked the packaging, noting it “feels like the farmers’ market,” which is where the brand got its start.