In 2009, says Hartman Group, Velveeta “hit a wall.” However, brand owner Kraft fought back in 2010 with the first major ad campaign in years for the brand, featuring a tie-in with country music star Rodney Atkins and a new slogan, ‘The Best Side of Dinner.’
Source: Hartman Group, using Euromonitor data
3 marketing strategies to protect & promote brands as the Internet evolves as ultimate middleman
US grocery shopping habits, from GMOs to QR codes: Are you up to speed?
Nestlé USA to fight ‘baseless’ lawsuit over ‘no preservatives’ claims on Lean Cuisine
Eating alone is the new norm, says Hartman Group: ‘The numbers are nothing short of revelatory’
