5 - PACE: Traditional flavor update
Pace, America’s first picante sauce brand, had suffered from a lack of innovation, but in mid-2011, introduced a smoother Restaurant-Style Salsa and Salsa con Queso, a cheese sauce you can pour straight from a jar. In 2012, it followed up with cooking tips and recipes using Pace products at campbellskitchen.com in a bid to boost the brand’s culinary credentials. Finally, in 2014, it added Fire Mango & Habanero Salsa and Fire Chipotle & Jalapeno Salsa.