Disruptive innovation in action: why the future is plant-based
Next we heard from Kelly Swette at Sweet Earth Natural Foods – a new plant-based food brand on course to generate revenues of $20m in 2016, just five years after Kelly and her husband Brian set about building a healthy food empire targeting mainstream consumers.
While the products – which are available in 10,300+ stores nationwide – are made with a variety of plant-based proteins from soy and seitan (wheat-based protein) to beans and peas, Sweet Earth is not just targeting vegans and vegetarians, said Swette, adding: “I don’t see our brand as a ‘meat-alternative’ brand. We’re just selling delicious food that happens to contain no meat.”
