True Toniqs lets its ingredients, not claims, do the talking
By Elizabeth Crawford
- Last updated on
With new flavors and packaging, True Toniqs 12 ounce supplements sip like beverages but are classified as supplements because of the ingredients that give each options its benefits, a spokesman said. Each can features an eye-catching Rorschach blot that underscores the main message of the brand’s tagline: How you feel is all that matters. The company doesn’t make claims, saying FDA is “going after claims-making products,” but the names of each SKU along with their ingredients hint at the benefits. Brain Toniq includes choline, which some say helps clear brain fog; Immuno Toniq includes elderberries, known for boosting immunity; Zen has valeriana wallichi; and Fit has green coffee bean extract which is often touted for helping burn fat.