ONLi undergoes rebranding
Under new management as of eight months ago, ONLi Everlasting is rebranding as ONLi Natural to better position its fruit juice sparkling waters in the natural channel and as an alternative to preservative and “chemical” packed sodas. The label also is now more playful with bright colors, fruit icons and an easy read print font rather than the cursive of the old label. A spokeswoman explained that while the beverage is still premium, the changes expand the product’s reach beyond just women to include children and men as well.