PepsiCo to debut Lifewtr
We begin in the beverages aisle with Lifewtr from PepsiCo. Set to hit US shelves in February, where it will go head to head with Coca-Cola’s Smartwater, Lifewtr is a "purified and pH balanced water with electrolytes added for taste," available in two sizes: 700 ml and 1 liter. The labels will feature rotating designs by emerging artists.