Shane Emmett, co-founder and CEO, Health Warrior: Cut through the noise
Shane Emmett, Health Warrior: Holding fast and not chasing trends. Consumers move so fast (this Paleo diet book now, that gut health one next year), and retail moves fairly slow (1-2 resets/year), but some things like nutrient dense whole foods have long term staying power. So not chasing the latest macro nutrient trend, but focusing deeply on reasonable, fundamental, delicious, honest nutrition (food) is something I have to remind myself is the right thing to do for the long haul, through all the noise.