MARK SISSON, founder, Primal Kitchen: A healthier, happier you
By Elaine Watson
- Last updated on
Primal Kitchen, which exploded out of the blocks with its avocado oil-based mayo in February 2015, notched up revenues of $13.2m in 2016, and is expecting to almost double that in 2017, says COO Morgan Buehler: “There’s a lot to be said for building a community, which is what [founder and owner]Mark [Sisson]has done. A lot of brands spend a lot of money trying to create authenticity, but we were authentic before we had a product.” Read more HERE.