Comfort food, from Brazilian cheese puffs to Fookies (fudge + cookie)
Some simple, but comforting products generated a real buzz at this year's show, from oven-heat-from-frozen brands Brazi bites (Brazilian cheese bread) and Bantam mini stuffed bagels (which have both appeared on Shark Tank); to Fookie (cookie + fudge); and Sweetaly, a new brand of Italian desserts developed by four friends who grew up in Rome (strapline: 'Inspired by Italy, crafted in California').