Vegan ‘bleeding’ burger on Michelin-starred menu

By Oscar Rousseau contact

- Last updated on GMT

The 'Impossible Burger' is made from wheat, coconut, potatoes and heme
The 'Impossible Burger' is made from wheat, coconut, potatoes and heme

Related tags: Restaurant, Beef, Processing and packaging Innovation

Bill Gates-backed Silicon Valley start-up Impossible Foods will launch its ‘bleeding’ meat-free burger at two New York restaurants this week.

Impossible Foods believes it has created a meat-free burger that not only tastes exactly like beef, but also bleeds like a rare cut of animal protein. In other words, it is potentially a game-changer for the food industry.

Limited numbers of the burger have only been available in a handful of select restaurants in New York City, Los Angeles and San Francisco – the home of global tech hub Silicon Valley.

Impossible Foods will launch its new-fangled burger at two New York eateries today (2 February 2017): Michelin-starred restaurant Public, and Saxon + Parole.

Inspired by meat-free burgers

The burgers are in short supply and are only available at the restaurants on a first-come, first-served basis.

Public becomes the first Michelin-starred restaurant to serve the Impossible Burger​. Brad Farmerie is the executive head chef of both restaurants.
 
It all starts with the ingredients,​” said Farmerie. “As a chef, I get inspired by the flavours, textures and possibilities of unique foods, and the promise they have for taking me on a journey.

When I got a chance to cook with the Impossible Burger, my imagination was engaged. I was also drawn to the tremendous potential for plant-based meat to conserve our natural resources and protect our planet without compromising on taste.​”

Impossible Burger is ramping up production this year and will launch in more restaurants across the US, including multi-store chains. The burger​ is also primed for a retail launch, with it also set to be sold exclusively in key global markets.

Related topics: Meat

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