What share of product categories do ‘natural’ products control?
According to Nielsen, 81% of herbal tea sales are from products making ‘natural’ claims; 33% of vinegar and cooking wine sales are from products making ‘natural’ claims; 20% of wholesome snack sales are from products making natural claims; and 13% of yogurt sales come from products making natural claims (dollars are up 13% for those making natural claims and down 4% for those not making such claims). Source: Nielsen AOD Wellness Track Data 52 Weeks ending 01/28/2017.
EXPO WEST 2017: The state of the natural products industry The overall food market is flat; but natural & organic was up 7.7% in 2016 Natural/organic market sub-segments Which ‘healthy’ categories are driving growth? Dollar sales growth is driven primarily by natural/specialty brands Natural products are growing fastest in the conventional channel Trendwatching: From probiotics to Paleo Grass-fed on fire Sustainable/ethical claims What share of product categories do ‘natural’ products control? Natural products drive growth in soft drinks Ancient grains Plant-based ‘milk’ Plant-based ‘cheese’ Plant-based ‘meat’ Have a social mission or go home? Campbell Soup CEO: Buy one, give one Better.Me, My.Moments, Future commerce, Limitless local From mindless munching to mindful snacking Long-range innovation Organics... Supply and demand
About Those New Vendor Booths
Posted by Gurumantra Khalsa,