organic market sub-segments
According to NBJ, natural & organic food was up 8.5% to $74.8bn; functional foods were up 7.6% to $59.7bn; dietary supplements were up 6.6% to $41.4bn and natural living (personal care) was up 7.5% to $18.7bn in 2016.
EXPO WEST 2017: The state of the natural products industry The overall food market is flat; but natural & organic was up 7.7% in 2016 Natural/organic market sub-segments Which ‘healthy’ categories are driving growth? Dollar sales growth is driven primarily by natural/specialty brands Natural products are growing fastest in the conventional channel Trendwatching: From probiotics to Paleo Grass-fed on fire Sustainable/ethical claims What share of product categories do ‘natural’ products control? Natural products drive growth in soft drinks Ancient grains Plant-based ‘milk’ Plant-based ‘cheese’ Plant-based ‘meat’ Have a social mission or go home? Campbell Soup CEO: Buy one, give one Better.Me, My.Moments, Future commerce, Limitless local From mindless munching to mindful snacking Long-range innovation Organics... Supply and demand
About Those New Vendor Booths
Posted by Gurumantra Khalsa,