Trendwatching: From probiotics to Paleo
Checkout our trend-watching gallery later this week for details, but some of the most prominent trends at the show included protein (both the animal and plant-based variety), grain-free and Paleo, bone broth, grass-fed, no added sugar, coconuts, simple fruit & veggie snacks, pulse-based snacks, and probiotics (with some brands drawing distinctions between products featuring what they call 'lab-made' probiotics and traditional fermented foods).
EXPO WEST 2017: The state of the natural products industry The overall food market is flat; but natural & organic was up 7.7% in 2016 Natural/organic market sub-segments Which ‘healthy’ categories are driving growth? Dollar sales growth is driven primarily by natural/specialty brands Natural products are growing fastest in the conventional channel Trendwatching: From probiotics to Paleo Grass-fed on fire Sustainable/ethical claims What share of product categories do ‘natural’ products control? Natural products drive growth in soft drinks Ancient grains Plant-based ‘milk’ Plant-based ‘cheese’ Plant-based ‘meat’ Have a social mission or go home? Campbell Soup CEO: Buy one, give one Better.Me, My.Moments, Future commerce, Limitless local From mindless munching to mindful snacking Long-range innovation Organics... Supply and demand
About Those New Vendor Booths
Posted by Gurumantra Khalsa,