It isn’t funny if you have to explain it …
Jeremy Canfield, an omnivore, did not get the pun of the name initially and at first found the hats on the mascot confusing and a bit distracting from the description of the size of the popcorn. He suggested the joke might be more apparent if the cartoons were “cuter” or “kookier” and if there were two mascots, such as “Captain Kale & the Lil’ Kernel.”