10 - SHOPPERS CLAIM TO AVOID GMOs FOR HEALTH, NATURAL-NESS, TRANSPARENCY CONCERNS By Elaine Watson 18-Jun-2017 - Last updated on 15-Jun-2017 at 23:17 GMT Facebook Twitter Linkedin Email to a friend Of the 23% of shoppers who claim to be avoiding GMOs, the main reason given was health (64%), followed by concerns about naturalness (62%), followed by a desire to “know exactly what goes into the food I eat” (48%).PICTURE: istockphoto-chombosan US grocery shopping habits, from GMOs to QR codes: Are you up to speed? 1 - CHANNEL FRAGMENTATION 2 - CO-SHOPPING IS THE NEW NORMAL 3 - 43% OF MILLENNIALS SHOP ONLINE FOR GROCERIES IN 2017 VS 28% IN 2016 4 - MILLENNIALS REMAIN MOST LIKELY TO BUY SHELF STABLE PRODUCTS ONLINE 5 - QR CODES: IT'S AN AGE THING 6 - SCANNING QR CODES ‘TAKES TOO MUCH TIME’ 7- GEN XERS WITH KIDS MOST LIKELY TO USE GROCERY STORE APP 8 - HOUSEHOLDS WITH KIDS MORE LIKELY TO USE DIGITAL COUPONS, SCAN BARCODES FOR PRICES 9 - MILLENNIALS ARE MORE INTERESTED IN COMPANY NARRATIVES 10 - SHOPPERS CLAIM TO AVOID GMOs FOR HEALTH, NATURAL-NESS, TRANSPARENCY CONCERNS 11 - SHOPPERS BUY LOCAL FOR FRESHNESS MORE THAN SUSTAINABILITY REASONS 12 - SHOPPERS THINK HOME COOKED FOOD IS HEALTHIER 13 - MULTI-PERSON HOUSEHOLDS STRUGGLE TO EAT TOGETHER 14 - FAMILY MEALS MORE HINDERED BY DIVERSE SCHEDULES THAN TASTES 15 - HOUSEHOLDS WITH KIDS HAVE HIGHEST ADOPTION RATES FOR RETAILERS' PREPARED MEAL SOLUTIONS READ THE FULL REPORT Prev 1 … 9 10 11 12 13 … 17 Next
