3 - 43% OF MILLENNIALS SHOP ONLINE FOR GROCERIES IN 2017 VS 28% IN 2016
By Elaine Watson
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Online-only stores are used ‘frequently’ by 10% of shoppers (vs 7% in 2016), and at least occasionally by 25%. And in 2017, 43% of Millennials say they shop online for groceries at least occasionally vs 28% in 2016, with much of this growth coming among those who say they shop online for groceries either fairly often or all the time.
According to FMI: “This is as large of a year-to-year change as FMI is ever likely to see in an annual tracking study.”