Trendwatching at the Innova Market Insights booth
Next we headed to the Innova booth for a spot of trendwatching, and learned that there has been a 23% CAGR (2012-2016) for new products featuring the word 'moment(s)' as a claim/feature, and a 40% CAGR for new products featuring the word 'craft/crafted' over the same period.