Eliot’s Adult Nut Butters brings new consumers to category by targeting grown-ups
Peanut butter is a childhood staple for most Americans, but Eliot’s Adult Nut Butters give the category a sophisticated spin that will bring grown-ups back to the category and drive retail sales, a spokesman said. The Portland, Ore., small-batch producer won a 2017 bronze and silver Sophie award for its Spicy That Peanut Butter and Harissa Cashew Butter. Other flavors targeting experienced taste buds include Garam Masala Peanut Butter, Sriracha Sunflower Butter and Espresso Nib Peanut Butter.
