Kraft Heinz gets into mass (and MAX) customization

By Elaine Watson

01-Aug-2017 - Last updated on 02-Aug-2017 at 00:10 GMT

MAX by Maxwell House is a new roasted coffee line offering products with 1.25x, 1.5x and 1.75x the caffeine typically found in Arabica coffee, so consumers can select the option best suited to address their needs throughout the day, says brand owner Kraft Heinz.

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