Whether it is trying to raise money, build brand awareness or convince a buyer to stock your product on store shelves, knowing how to successfully pitch your company, and yourself, to potential business partners and consumers is essential.
One of the biggest meat trade shows in Brazil ended last week as the country sought to appease global food quality concerns, following the rotten meat scandal.
A market campaign featuring religious and spiritual figures eating lamb that incensed Hindus over the portrayal of Lord Ganesh was not created to offend, Meat & Livestock Australia (MLA) claims.
The concept of Javamelts is simple: Drop one cube of Javamelts, a blend of sugar infused with other ingredients, to flavor your hot beverage. Its founder wants it to become the next household name, the AriZona or Red Bull of coffee flavoring.
Kabaki purple tea – made from a phytonutrient-rich purple-hued cultivar grown in Kenya – could follow RUNA’s playbook by bringing something disruptive to the US ready-to-drink tea market, while at the same time improving the livelihoods of small growers,...