SIAVS 2017
5
Gilberto Tomazoni, CEO of JBS Foods: “Consumers are increasingly basing their buying decisions on animal welfare. They think that our animals are raised in cages. In fact nearly two thirds thought that our birds are raised in cages. None of our broilers are raised in cages. Consumers are making their decisions based on their own perceptions. They go to the supermarket and they vote. Politicians get voted in every four years, we get voted in or out every day.”