BrightFarms hires new VP of sales
Dean Martel, former director of sales at Chiquita's Fresh Express, has joined BrightFarms as VP of sales, where he will lead supermarket partnership business development, sales, and account management as the company expands from three to 10-15 greenhouses in the next three years.
The hire also allows for Abby Prior, a key member of BrightFarms leadership team, to shift into a newly created role of VP of marketing.
BrightFarms – which finances, builds, and operates local greenhouse farms in partnership with supermarkets, cities, capital sources, and vendors - is on a “fast-track to becoming the country’s first national brand of local produce,” claims CEO Paul Lightfoot.