Can big food still innovate?
How to avoid being swallowed by the mothership
Big brands like Unilever have to think about how to give smaller brands resources from the mothership but also how to keep the entrepreneurial folks like Scott [Norton, co-founder of Sir Kensington’s – recently acquired by Unilever] incentivized, motivated and excited about continuing to grow the brand on behalf of Unilever. Wayne Wu, VMG Partners