Weight management brand Atkins Nutritionals has deployed movie star Rob Lowe – it’s first male brand ambassador – to front a new campaign focusing on living a healthy lifestyle, rather than ‘dieting,’ as it reaches out to the ‘tens of millions’ of Americans...
Food manufacturers targeted in a recent wave of lawsuits over added sugar have urged the courts to dismiss the ‘absurd’ cases on the grounds that consumers are not being deceived, and that brands’ first amendment rights are being threatened – a new line...
JUST Brands' CEO believes paper has untapped potential in the bottled water packaging market as it is growing at a faster rate than plastic bottles, which has spurred the sustainable consumer goods company to launch new SKUs in Q1 2018.
Plant-based food manufacturer Tofurky’s stubborn status as an independent, family-owned company focused on “purpose over profits” could give it a competitive edge over other players in the space that were recently acquired by parent companies that might...
Vegetarian and vegan diets – actively recast in recent years by stakeholders as ‘plant-based’ in a bid to shake off negative baggage – are quickly gaining traction among America’s youngest consumers and are predicted to become a breakout trend in 2018,...
